Editorial & Content Strategy
I am a writer, content creator and creative strategist.
My work has appeared in the print and online pages of The South China Morning Post, SilverKris, Her World, The Peak, Time Out, Priority Magazine, 8Days, Sassymama and The Michelin Guide, among others.
I have also produced custom content for Sentosa, Mediacorp Special Projects and the social media pages of IKEA and RedBull.
I have been on the editorial team for Singtel Digital Media’s HungryGoWhere.com, and in Corporate Communications for the ABP Group, Eastern India's largest media conglomerate.
My work covers a range of topics that include food, travel, wellness, tech, luxury and education.
Editorial & Content Strategy
From the rich, pristine landscapes of Australia to your tables. Singapore’s leading chefs and food personalities transform choice cuts of Aussie Beef and Lamb into delicious meals, bursting with flavour.
Provided concept development, scriptwriting, storyboarding, and production management for Business Sweden’s Christmas social media video campaign.
Explore our e-MagazineOur immersive e-magazine is curated to bring you the latest trends, innovative ideas, and compelling stories from the hospitality, food and beverage industry. Explore our e-MagazineOur immersive e-magazine is curated to bring you the latest trends, innovative ideas, and compelling stories from the hospitality, food and beverage industry.
Latest Reads
First-time entrepreneurs Coco and Zan Wong turn to cloud services platform GoDaddy to launch 50+ Exercise Buddy's website to help ageing population exercise regularly and eat well
Jumaiyah from Halalfoodhunt shares how her family’s Hari Raya celebratory dish of Beef Rawon gets a luxe upgrade with premium Australian beef. We conceptualised this promotional video and worked on the script, storyboard as well as transcribing a family recipe that has been passed down generations. Check out the full recipe here: https://bit.ly/BeefRawon
Alex Lin says cloud services platform GoDaddy helped boost brand of his Hong Kong gym, SHBJJ, while photographer KC Chan uses its tools to manage and update his website
In conversation with Joseph Poh, co-founder of WonderBrew, who drew inspiration from his gut-healing journey to start the brand.
From serene park strolls and boutique to local and international flavours, Fort Canning is a Singapore melting pot in the heart of the city.
Efforts such as the inaugural Barista Craft Championship resulted in advocates for their artisanal syrups as well as awareness amongst the cafe community
Pandemic has sparked global surge in demand for e-commerce, but it need not be costly for firms to set up digital presence to serve growing market, says GoDaddy's Tina Shieh
Be well-informed Learn more about the many natural habitats and heritage sites on Sentosa by visiting our website . Besides the many fun and exciting attractions on the island, you can also indulge and relax in Sentosa's natural surroundings to make your trip a unique one!
Journey to Rajasthan in Northern India, where you can live like a royal in a palace-turned luxury hotel.
Island Guide By now, you all know that Fort Siloso is Singapore's only well-preserved coastal fort with an on-side military museum with tons of WWII memorabilia. Delve deeper into the nation's history with a 1.5 hour guided experience which includes historical anecdotes, a tour of the fort, surrender chamber, tunnels and get up close with ancient coastal guns, the remains of fortified military structures and watch an interactive video documentary.
There are so many reasons to love the quaint Tiong Bahru neighbourhood, and the sheer variety of delicious hawker eats at the second-floor food centre are definitely the main draw. With nearly 80 stalls to choose from, you are spoilt for choice.
Move over whisky, gin and rum. Singapore's bartenders are swirling lesser known, regional spirits such as Italian Amari, Japanese liqueurs and Mexican mezcal into potent libations
In the bustling kitchens of most North Indian restaurants, amidst steel hobs and copper pots, a cylindrical, drum-like oven occupies pride of place.
Print Articles
Experience unparalleled grandeur and Rajasthani hospitality in royal residences restored to become palace hotels
The swish set in Singapore are wearing homegrown labels with pride. Here are the hottest designers in town right now.
We interview three bespoke artists in Singapore who run made-to-order tailoring, outfitting and sartorial businesses, and discuss their passion for their craft.
Kale and quinoa are so 'been there, done that'. take a look at these lesser known superfoods you should be adding to your diet
A review of two new buffet restaurants in Singapore that serve meat-centric menus
Chef Christophe Grilo of Bakery Artisan Original shares a recipe and tips on the ultimate Milanese Panettone
Buzzy new dining outlets in the city
An insider's guide on what to see, do, eat and drink in Singapore's vibrant little India neighbourhood
For the discerning jet-setter, investing in bespoke, branded luggage is the ultimate travel luxury.
We test drive the ultimate bean-to-cup investment, The Jura Z6 Platinum
You are what you eat. Never before has this adage held truer for Singapore's diners and home cooks.
Online Articles
Our sunny island turns 49 this September, and there is no better occasion than a birthday to recount all of the reasons you love The State of Fun!
Photo: Pexels In the past, buying kacang puteh in cones made of newspaper every time one went to the movies was a given. Back in the day (as your parents and grandparents will remember), it was also a common sight on the streets as pushcart vendors peddled a variety of roasted, steamed and fried nuts, beans, crisps and more.
A morning cuppa, or mid-day pick-me-up. The humble cup of tea has many avatars. Depending on the part of the world you are in, a cup of tea could be hot or iced, with or without milk, steeped with spices, or simply straight up.
Do your part for the environment this year-end celebration and spread the eco-friendly message to your guests too
Island Guide While the attractions, hotels and restaurants are in varying stages of newness, Sentosa's natural surroundings have been around since forever. Chances are, you have been hiking Sentosa's nature trails for years, but in recent times they are more clearly marked on how to get in and around.
The Indian subcontinent is home to a host of harvest festivals which not just place primacy on the bounty of the earth, but also showcases special dishes made from the season's freshest ingredients.
Nothing like saying 'i do with the sand between your toes and sea breeze whipping your hair. Tanjong Beach Club organises it all - an intimate solemnisation right on the beach, to dinner tables on the sand and under the stars for a candlelit meal of coastal cuisine with wine pairing.
One of Singapore's largest and most impressive museums, the Asian Civilisations Museum has seven galleries showcasing more than 2,000 artefacts from the civilisations of China, South-East Asia, South Asia and West Asia.
For those who seek some calm, a bit of inner peace and a solo sojourn to reconnect with themselves. You have come to the right place. Sentosa is where you can bathe in nature's serenity if you hike the Mount Imbiah Nature Trail (a protected area of 2.3km of heritage trees, lush surrounds and endangered species).
At its second-floor schoolhouse unit, Coriander Leaf is a buzzy 41-seater with a private room for 12, where diners feast under the watchful eye of a mural tiger. It also doubles as a show kitchen for cooking classes - where you can learn specific dishes as well as the insights and techniques necessary to become a sort of insider in the cuisines of Asia.
Food Reviews/Guides
Hong Lim Market & Food Centre is a stone's throw away from Chinatown Complex and People's Park Centre and is surrounded by dining options of varying tastes and budgets. But the queues at Hong Lim's popular hawker stalls remain undeterred, and with more people returning to the office soon, we can only assume these queues are going to get longer.
Healthier eats that are nutritious, wholesome and delicious
In our fast-paced lives filled with stress, junk food, lack of sleep and exercise, a little health boost goes a long way. The easiest way to keep yourself in good health is to incorporate these 10 delicious superfoods into your diet. Besides being easy to find,...
Until recently, I was of the opinion that a gluten-free meal at a Chinese restaurant was impossible. Thankfully, The Regent Singapore's elegant Cantonese eatery Summer Palace proved me wrong. Commanding a whole page of their a la carte menu, the gluten free selections at Summer Palace come after a lot of research by Executive Chinese Chef Liu Ching Hai.
Savour a myriad of cuisines from all around the world at Sentosa's restaurants
Sweet treats that single-handedly make the trip into the island worthwhile
Photo: Nouri Usually, when it comes to adding a local touch to the city's drinking scene, it is usually by way of herbs, garnishes and infusions of local and Asian ingredients. We have seen cocktails flavoured with pandan, calamansi and even chilli crab sauce.
Among the variety of drink options available at this uber-popular beach club, a solid cup of coffee is among the more popular orders during the morning and brunch hours. Whether you are a part of the early-morning sports group at Tanjong Beach, or out for a beach run with your four-legged friend , make Tanjong Beach Club a compulsory pit stop for your morning cuppa along with brunch.
Photo: 123rf Both kueh tutu and putu piring are steamed rice flour cakes. Putu piring is the Malay version where disc shaped steamed rice flour cakes have a filling of gula melaka, and are served with pandan leaves and shredded coconut. Kueh tutu, on the other hand, sports a floral shape from the mould it's pressed in.
Fuel up on the island's best curries, biryanis, chicken tikkas, thosai, idli and more. Are you salivating yet?
The CNY feasting season can wreak havoc for even the most committed of dieters. If you have been good all year, counted carbs and restricted your sugar intake, don't let reunion dinners with yu sheng (raw fish salad) and festive snacking ruin it for you.
If you are in the mood for the finest Cantonese fare such as expertly crafted dim sum, nourishing double-boiled soups and roast meats with well-guarded recipes and meticulous methods of preparation, these Cantonese restaurants might whet your appetite. They are luxurious in both decor and ambience and the food they put on the table.
Located on the 25th floor of Andaz Singapore, Auntie's Wok and Steam reopened on 4 January after a hiatus due to the circuit breaker, but its philosophy remain the same: to serve comforting, delicious tze char favourites accompanied by a spectacular view.
Singapore's culinary doyenne, Violet Oon, gets it right every time - and the newly introduced Singapore High Tea at her National Gallery restaurant, is sure to wow out-of-town guests.
Food Guide Capella Singapore's all-day restaurant has an indulgent afternoon tea with some of the most expertly-crafted delicacies available on the island. The set includes the delectable blueberry thyme and buttermilk scones - a signature of Chef de Partie Yaya's, which can be topped with Devonshire clotted cream and organic house-made jams. Other delights include the Foie Gras Terrine and Cured Norwegian Salmon sandwich.
The all-day dining restaurant is aptly named Beach Road Kitchen, so naturally, we expected a cool, bistro-style eatery and it did not disappoint.
In the ever-evolving F&B landscape of Singapore, restaurants and food trends come and go at the speed of lightning. While it is exciting that there are always new spots on our 'must try' list, there are certain restaurants that have weathered time, trends and diners' changing tastes.
Thanks to a steady increase in Spanish eateries and bars, we now know our tapas from our pintxos, and that soccarat (the crunchy rice at the bottom of a paella pan) is the hallmark of paella done well.
English tea sets with a breath-taking waterfront view? Check. Indulgent all-you-can-eat spreads set against a lush backdrop? Check. Local-inspired bites and pastries? Check.
Who doesn't love a hearty bowl of umami fish soup? It's comforting for the tummy and soul (especially on a cool day), and is undoubtedly one of our favourite hawker dishes in Singapore. Generally, there are two kinds of sliced fish soup available in Singapore.
Singaporeans love their weekend brunches and are even willing to queue for them. But sometimes, instead of digging into indulgent, carb-heavy and greasy breakfast plates that will send you right back to bed, it pays to start your weekend right with a light and nutritious meal that does not compromise on taste.
Photo: 123rf We know that high achieving women like yourself may want to have a healthy diet, yet struggle to find any hearty and wholesome meals amid the hectic work schedule. Thus, we compiled a list of quality and affordable places you can visit to kickstart the habit of #eatingclean and #selfcare.
Photo: The Soup Spoon Even in hot and sweltering Singapore, we have those rainy and grey days when all you want is a comforting bowl of soup for lunch or dinner. Asian-style soups are the best - double boiled, slow-cooked, packed with soul and tummy nourishing ingredients and big on flavour.
From crepe cakes to ice cream to hot lattes, you're going to love these 13 places to satisfy your matcha cravings
An omakase meal is an essential Japanese culinary experience. Omakase literally means "I trust you" or "I leave it to you", not something the Japanese take lightly. The diner is giving himself over to the chefs, who will turn out a dizzying showcase of courses that are typically reflective of the season's best produce and the kitchen's signature cooking style.
Custom/Branded Content
A detailed guide to diabetic-friendly meals in Singapore.
SENTOSA, a tropical island that is conveniently located minutes away from Singapore's city centre, is an ideal choice for meetings, conventions, exhibitions and events of all sizes.
How do pre-schools use digital technology to create a culture of care, kindness, self-acceptance and
Eighteenth-century British colonials may have invented the word "curry", but people in Asian countries have been cooking and eating curries for eons. Recipes have evolved over time and geography, but at the heart of each curry dish is a spice paste known as rempah in Malaysia and Indonesia, and masala in the Indian subcontinent.
Did you know, Tanjung Rimau is the natural, rocky coastline on the untouched side of Sentosa Island (behind the Shangri-La Rasa Sentosa). Its namesake 330ml can of ABV 4.8% is a refreshing wheat beer with hints of nutmeg and coriander and a citrusy yuzu aroma.
We speak to two early childhood educators on how they enhance a child's language and comprehension skills with positive communication
Singaporeans of all ages and walks of life were given a platform to discuss their hopes and dreams for the next chapter of our nation's story. The spirit of collaboration made simple ideas bigger and better.
Travel Stories
Head to Fujin Street to shop for eclectic homeware at Funfuntown and trendy Japanese apparel at BEAMS; browse boutiques selling Zakka (anything and everything that improves one's home, life and appearance) and designer goods for children; and chill out at zen cafes.
Only a 30-minute drive from Perth airport, the port town of Fremantle (a.k.a Freo) offers visitors a dose of history, sea breeze, seafood and salt air. What's more, the small town boasts several hip cafes, a few champion baristas and a brilliant weekends-only farmers market.
Only a 30-minute drive from Perth airport, the port town of Fremantle (a.k.a Freo) offers visitors a dose of history, sea breeze, seafood and salt air. What's more, the small town boasts several hip cafes, a few champion baristas and a brilliant weekends-only farmers market.
Crowded and chaotic Kolkata (also known as Calcutta) is India's third most-populated metropolitan city, East India's commercial capital and a major riverine port. Much like the city, the food is old world, traditional and a mash-up of local Bengali cuisine and those that still bear a colonial British hangover.